A Scalable Solution to Fix a Broken Model
INVESTMENT OVERVIEW
Behavioral health demand is surging - while treatment remains fragmented and ineffective. The Place is building a high-margin, insurance-backed residential model designed for national expansion.
INVESTMENT SNAPSHOT:
- Raise: $3,000,000 (Equity)
- Price Per Share: $20,000 via PPM
- Facility Capacity: 24 Beds
- Target Occupancy: 80%
- Program Length: 30 Days (Core Model) / 2-Week
- Gross Revenue Per Client: $37,000 – $44,000
- Year 2 ROI: ~52% on 66% occupancy
- Expansion Strategy: Multi-Site National Platform
- View our Investor Pitch Deck w/ Founder Bios
- See our Operational Overview document
THE PROBLEM
Behavioral health has shifted dramatically in the last decade.
The fastest-growing addictions are no longer substances - they are behavioral:
- Trauma rooted impulse control issues
- Digital addiction
- Pornography and synthetic sexuality
- Gambling and high-frequency betting
- Compulsive and impulse-control disorders
Yet treatment models have not evolved.
Most programs are:
- Fragmented (treating symptoms, not systems)
- Outdated (not built for modern addiction patterns)
- Operationally inefficient (limiting outcomes and margins)
Demand is rising. Supply is inadequate.
OUR SOLUTION
The Place is a residential treatment model designed specifically for modern behavioral addiction and trauma.
We focus on:
- Integrated Treatment Model
One system addressing trauma, compulsion, and co-occurring conditions - Structured, High-Value Programming
30-day & 2-week immersive model driving longer stays and better outcomes - Scalable Facility Design
Standardized operations enabling repeatable expansion
BUSINESS MODEL
We operate a 24-bed residential facility with 30-day AND 2-week treatment programs.
Revenue is generated through a hybrid model:
- Insurance reimbursement for clinical services
- Private pay for room, board, and premium programming
- Medical financing made available
At stabilized occupancy (~80%), a single site produces strong, predictable cash flow. This model is designed to be replicated across multiple locations.
FINANCIAL HIGHLIGHTS
- High-margin residential model
- Strong revenue per bed at stabilized occupancy
- Early-stage entry point before multi-site expansion
- Scalable economics across future locations
Early investors participate at the single-site valuation level, with upside tied to platform growth
You can contact us by contact Todd Borst at 916-698-4700 or via email: Todd.Borst@theplace.care with a brief note about a good time to contact you.
THE ASK
The Opportunity
We are raising $3,000,000 in equity to launch the first facility.
Shares via a private placement memo are at $20,000 per share. Use of funds:
- Facility buildout
- Licensing and accreditation
- Initial operating capital
DISCLOSURE
This webpage is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy any security. Any such offer will be made only by means of formal offering documents and in accordance with applicable securities laws. Investing involves risk, including possible loss of principal. Prospective investors must conduct their own independent review and consult their own legal, tax, and financial advisors.